03.04.2022
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Chinese Gen-Z consumers, a new generation with the most development potential

Interested in targeting the Chinese Gen-Z? Download the infographic to get our latest insights on their consumer habits and attitudes.

 

Get all the latest consumer insights in this infographic. 

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Verizon Media is now Yahoo | Ad Tech

The content consumers love, the platforms advertisers love – all in one place. Discover the new Yahoo.

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New global campaign from EPOS reveals higher demand for premium audio post pandemic

EPOS established a global presence last year with the campaign, “Bad Audio is Bad Business”. A sub-campaign named “Professional as always” has now been launched as a second phase.

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Scandinavian orchestrated KOL campaign ensured electric vehicle Polestar a 56% lift in brand consideration in China

A “social first” strategy and local KOL-generated content enabled Swedish Polestar to cut through the clutter in China and reach a 56% lift in brand consideration.