Our unified stack across supply and demand delivers the total package toward your growth goals.
We are Yahoo
Connecting hundreds of millions of people around the world to everything they love. Our powerful, open platform, plus apps and sites like Yahoo Sports, Yahoo Finance, Yahoo Fantasy and Yahoo Mail (among others), connect brands and publishers to passionate fans. Now there’s a reason for an exclamation point.Get to Know Us
People, partnerships, performance:
it’s how growth happens
It all starts with people
Leverage first-party data from over 540 million unique users interacting through search, mail, commerce content, and more.
Partnerships built on trust
Reach people across the content they love – from Yahoo O&O properties to our premium supply partners across advanced TV, DOOH and native ads.
Performance you can see
Benefit from more choice, optimization and efficiency with our unified stack. Advertisers get better returns, and publishers scale and monetize with ease.
Direct consumer relationships. Powerful cross-screen data. Targeting solutions that outsmart the cookie. Our DSP has it all, so you can connect with people across every screen.
Our SSP is packed with publisher expertise to help you get the most from your content. Whether you’re a blogger, video creator, app developer, or an omnichannel business, better results and growth starts here.