Today, Verizon Media becomes Yahoo.
Yahoo is a global media and advertising company connecting people to their passions. With one of the largest online audiences in the world, Yahoo brings people closer to what they love — from finance and commerce, to gaming and news — with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform to amplify businesses and drive more meaningful connections across advertising, search and media.
While our name changes, our commitment to your business does not. As content owners and creators ourselves, we’re uniquely positioned to understand the needs of partners on both ends of the advertising spectrum. Our accurate identity and data solutions help advertisers reach the right audiences at the right moment. We bring innovative tech to help publishers better scale and monetize. And we bring it all together with unified solutions and exceptional service that can grow your business
You’re truly connected with Yahoo.
Scandinavian orchestrated KOL campaign ensured electric vehicle Polestar a 56% lift in brand consideration in China
A “social first” strategy and local KOL-generated content enabled Swedish Polestar to cut through the clutter in China and reach a 56% lift in brand consideration.
Meet the top performing ad creative of 2020
Our ACT team has taken a look at all the campaigns they produced in 2020 across all Verizon Media publishers and platforms, and uncovered our top performing creatives across display, native, and video