The Oracle | Yahoo Ad Tech

Anecdotes : Le nom Yahoo! est l'acronyme de « Yet Another Hierarchical Officious Oracle » soit « Encore un oracle à classement hiérarchique officieux ». Faites-en votre plateforme de référence pour tout ce qui concerne l'avenir du marketing numérique. Vous pourriez être surpris.

Blog Insights

Nous consacrons beaucoup de temps à penser à tout ce qui a trait à la publicité. Considérez que ceci est notre journal et que nous y partagerons tout ce qui nous enthousiasme.

Visitez notre blog

January 12, 2023

3 reasons to start your post-cookie planning today

January 12, 2023

3 reasons to start your post-cookie planning today

January 11, 2023

CES 2023: 5 trends from this year’s show advertisers need to leverage

January 11, 2023

CES 2023: 5 trends from this year’s show advertisers need to leverage

January 9, 2023

Identity myths busted

January 9, 2023

Identity myths busted

January 6, 2023

The Yahoo Interview: How BuzzFeed connects with audiences today and in an ID-less world

January 6, 2023

The Yahoo Interview: How BuzzFeed connects with audiences today and in an ID-less world

January 5, 2023

Ad Tech to Take Meaningful Steps in 2023: Advancing Identity, TV and Retail

January 5, 2023

Ad Tech to Take Meaningful Steps in 2023: Advancing Identity, TV and Retail

December 9, 2022

New year, new you: 3 ways to drive growth with identity

December 9, 2022

New year, new you: 3 ways to drive growth with identity

December 1, 2022

3 ways to improve ad buying efficiency and outcomes during tough economic times

December 1, 2022

3 ways to improve ad buying efficiency and outcomes during tough economic times

November 17, 2022

Why digital out-of-home is integral to your marketing strategy

November 17, 2022

Why digital out-of-home is integral to your marketing strategy

November 17, 2022

Reaching consumers in a cookieless, privacy-driven world

November 17, 2022

Reaching consumers in a cookieless, privacy-driven world

November 17, 2022

How to measure your marketing in an ID-less environment

November 17, 2022

How to measure your marketing in an ID-less environment

November 17, 2022

Solving for fragmentation with omnichannel ad solutions

November 17, 2022

Solving for fragmentation with omnichannel ad solutions

November 11, 2022

Is the industry in denial? Facing facts about an identity constrained future.

November 11, 2022

Is the industry in denial? Facing facts about an identity constrained future.

October 28, 2022

Native ad marketplace makes the holidays bright and perform better

October 28, 2022

Native ad marketplace makes the holidays bright and perform better

October 5, 2022

Introducing Smart Exchange: An intelligent way to deliver performance in a changing world

October 5, 2022

Introducing Smart Exchange: An intelligent way to deliver performance in a changing world

August 19, 2022

Yahoo in-house ad creative team’s top performing creatives

August 19, 2022

Yahoo in-house ad creative team’s top performing creatives

August 2, 2022

It's time to put measurement on your holiday list

August 2, 2022

It's time to put measurement on your holiday list

July 24, 2022

Meet the top performing ad creative of 2021 in Hong Kong

July 24, 2022

Meet the top performing ad creative of 2021 in Hong Kong

June 14, 2022

Gear up your brand for summer travel

June 14, 2022

Gear up your brand for summer travel

June 13, 2022

More engaging ad assets with Yahoo Exchange Creative Service

June 13, 2022

More engaging ad assets with Yahoo Exchange Creative Service

June 10, 2022

Yahoo partners with mobile measurement partners to unlock full potential of app marketing campaigns

June 10, 2022

Yahoo partners with mobile measurement partners to unlock full potential of app marketing campaigns

Dans les actualités

C'est pas qu'on veuille se vanter, mais on lance des choses plutôt cool. Découvrez ce qu'on mijote.

Voir toutes les actualités

December 20, 2022

Yahoo Creative Studios brings the rainforest to life for Dare Iced Coffee

December 20, 2022

Yahoo Creative Studios brings the rainforest to life for Dare Iced Coffee

October 17, 2022

Announcing our expanded partnership with DIRECTV Advertising: Unlocking new value for CTV buyers

October 17, 2022

Announcing our expanded partnership with DIRECTV Advertising: Unlocking new value for CTV buyers

October 13, 2022

How Yahoo and Lowe’s One Roof Media Network are working together to build great media experiences

October 13, 2022

How Yahoo and Lowe’s One Roof Media Network are working together to build great media experiences

September 21, 2022

Introducing Yahoo Member Connect: A future-proof monetization solution for retail media networks and beyond

September 21, 2022

Introducing Yahoo Member Connect: A future-proof monetization solution for retail media networks and beyond

September 8, 2022

New Yahoo Mobile SDK release helps you grow your mobile app business

September 8, 2022

New Yahoo Mobile SDK release helps you grow your mobile app business

July 19, 2022

Dominos Pizza partners with Yahoo to tap into the minds of pizza lovers

July 19, 2022

Dominos Pizza partners with Yahoo to tap into the minds of pizza lovers

June 17, 2022

Yahoo et les publicités DIRECTV simplifient les achats publicitaires

June 17, 2022

Yahoo et les publicités DIRECTV simplifient les achats publicitaires

June 13, 2022

Creating advantages: The outlook on programmatic buying

June 13, 2022

Creating advantages: The outlook on programmatic buying

June 1, 2022

Yahoo Asia Big Idea Chair Awards 2021 Winners Announcement

June 1, 2022

Yahoo Asia Big Idea Chair Awards 2021 Winners Announcement

June 1, 2022

Yahoo launches Black Art. Black Stories. Black Voices.

June 1, 2022

Yahoo launches Black Art. Black Stories. Black Voices.

May 27, 2022

Yahoo's 2022 APAC Growth Summit puts immersive ad tech, identity, digital-out-of-home and connected TV at center stage

May 27, 2022

Yahoo's 2022 APAC Growth Summit puts immersive ad tech, identity, digital-out-of-home and connected TV at center stage

May 16, 2022

Yahoo and Marriott International debut first hospitality media network

May 16, 2022

Yahoo and Marriott International debut first hospitality media network

May 13, 2022

Promising Young Leaders: Forty Rising Stars Chosen for 2022 Yahoo Academy

May 13, 2022

Promising Young Leaders: Forty Rising Stars Chosen for 2022 Yahoo Academy

May 12, 2022

Yahoo and Future Art showcase the future of creativity, innovative tech and crypto-art

May 12, 2022

Yahoo and Future Art showcase the future of creativity, innovative tech and crypto-art

May 5, 2022

Yahoo Expands Winning Partnership With Near Across APAC

May 5, 2022

Yahoo Expands Winning Partnership With Near Across APAC

May 3, 2022

Yahoo and JCDecaux Unveil Market First Digital Out of Home Omnichannel Integration

May 3, 2022

Yahoo and JCDecaux Unveil Market First Digital Out of Home Omnichannel Integration

April 27, 2022

Key Findings from the HK2A Ad Spend Projections 2022

April 27, 2022

Key Findings from the HK2A Ad Spend Projections 2022

April 12, 2022

Yahoo and Maisie Wilen steal the show at NYFW with a first-of-its-kind digital fashion experience

April 12, 2022

Yahoo and Maisie Wilen steal the show at NYFW with a first-of-its-kind digital fashion experience

April 4, 2022

Yahoo Elevates John McNerney and Dan Richardson to APAC Leadership Roles

April 4, 2022

Yahoo Elevates John McNerney and Dan Richardson to APAC Leadership Roles

April 1, 2022

Notice: Saying goodbye to the Video SSP and Exchange

April 1, 2022

Notice: Saying goodbye to the Video SSP and Exchange

Leadership éclairé

E-books. Guides. Rapports. Voici tout ce qui n'est pas évoqué dans les manuels. Restez au courant des dernières nouveautés du monde numérique grâce à ces ressources pour annonceurs.

Featured

Infographic

Prochains événements

Inscrivez-les dans votre calendrier. Nous serions enchantés de vous rencontrer lors d’un prochain événement.

Afficher tous les événements

Mar

2023

Campaign Gaming Summit

calendar

Mar 14, 2023

Mar 14

mapmarker

London, UK

Mar

2023

Be Bold Now London

calendar

Mar 15, 2023

Mar 15

mapmarker

London, UK

TheOracle

Blog Insights

3 reasons to start your post-cookie planning today

3 reasons to start your post-cookie planning today

CES 2023: 5 trends from this year’s show advertisers need to leverage

CES 2023: 5 trends from this year’s show advertisers need to leverage

Identity myths busted

Identity myths busted

3 reasons to start your post-cookie planning today

3 reasons to start your post-cookie planning today

CES 2023: 5 trends from this year’s show advertisers need to leverage

CES 2023: 5 trends from this year’s show advertisers need to leverage

Identity myths busted

Identity myths busted

The Yahoo Interview: How BuzzFeed connects with audiences today and in an ID-less world

The Yahoo Interview: How BuzzFeed connects with audiences today and in an ID-less world

Ad Tech to Take Meaningful Steps in 2023: Advancing Identity, TV and Retail

Ad Tech to Take Meaningful Steps in 2023: Advancing Identity, TV and Retail

New year, new you: 3 ways to drive growth with identity

New year, new you: 3 ways to drive growth with identity

3 ways to improve ad buying efficiency and outcomes during tough economic times

3 ways to improve ad buying efficiency and outcomes during tough economic times

Why digital out-of-home is integral to your marketing strategy

Why digital out-of-home is integral to your marketing strategy

Reaching consumers in a cookieless, privacy-driven world

Reaching consumers in a cookieless, privacy-driven world

How to measure your marketing in an ID-less environment

How to measure your marketing in an ID-less environment

Solving for fragmentation with omnichannel ad solutions

Solving for fragmentation with omnichannel ad solutions

Is the industry in denial? Facing facts about an identity constrained future.

Is the industry in denial? Facing facts about an identity constrained future.

Native ad marketplace makes the holidays bright and perform better

Native ad marketplace makes the holidays bright and perform better

Introducing Smart Exchange: An intelligent way to deliver performance in a changing world

Introducing Smart Exchange: An intelligent way to deliver performance in a changing world

Yahoo in-house ad creative team’s top performing creatives

Yahoo in-house ad creative team’s top performing creatives

It's time to put measurement on your holiday list

It's time to put measurement on your holiday list

Meet the top performing ad creative of 2021 in Hong Kong

Meet the top performing ad creative of 2021 in Hong Kong

Gear up your brand for summer travel

Gear up your brand for summer travel

More engaging ad assets with Yahoo Exchange Creative Service

More engaging ad assets with Yahoo Exchange Creative Service

Yahoo partners with mobile measurement partners to unlock full potential of app marketing campaigns

Yahoo partners with mobile measurement partners to unlock full potential of app marketing campaigns

Dans les actualités

Yahoo Creative Studios brings the rainforest to life for Dare Iced Coffee

Yahoo Creative Studios brings the rainforest to life for Dare Iced Coffee

Announcing our expanded partnership with DIRECTV Advertising: Unlocking new value for CTV buyers

Announcing our expanded partnership with DIRECTV Advertising: Unlocking new value for CTV buyers

How Yahoo and Lowe’s One Roof Media Network are working together to build great media experiences

How Yahoo and Lowe’s One Roof Media Network are working together to build great media experiences

Uh Oh!

Yahoo Creative Studios brings the rainforest to life for Dare Iced Coffee

Yahoo Creative Studios brings the rainforest to life for Dare Iced Coffee

Announcing our expanded partnership with DIRECTV Advertising: Unlocking new value for CTV buyers

Announcing our expanded partnership with DIRECTV Advertising: Unlocking new value for CTV buyers

How Yahoo and Lowe’s One Roof Media Network are working together to build great media experiences

How Yahoo and Lowe’s One Roof Media Network are working together to build great media experiences

Introducing Yahoo Member Connect: A future-proof monetization solution for retail media networks and beyond

Introducing Yahoo Member Connect: A future-proof monetization solution for retail media networks and beyond

New Yahoo Mobile SDK release helps you grow your mobile app business

New Yahoo Mobile SDK release helps you grow your mobile app business

Dominos Pizza partners with Yahoo to tap into the minds of pizza lovers

Dominos Pizza partners with Yahoo to tap into the minds of pizza lovers

Yahoo et les publicités DIRECTV simplifient les achats publicitaires

Yahoo et les publicités DIRECTV simplifient les achats publicitaires

Creating advantages: The outlook on programmatic buying

Creating advantages: The outlook on programmatic buying

Yahoo Asia Big Idea Chair Awards 2021 Winners Announcement

Yahoo Asia Big Idea Chair Awards 2021 Winners Announcement

Yahoo launches Black Art. Black Stories. Black Voices.

Yahoo launches Black Art. Black Stories. Black Voices.

Yahoo's 2022 APAC Growth Summit puts immersive ad tech, identity, digital-out-of-home and connected TV at center stage

Yahoo's 2022 APAC Growth Summit puts immersive ad tech, identity, digital-out-of-home and connected TV at center stage

Yahoo and Marriott International debut first hospitality media network

Yahoo and Marriott International debut first hospitality media network

^TheOracle