Fireside Chat with Matt Barnes, Disney

Note: Verizon Media is now known as Yahoo.

Verizon Media presents this fireside chat series where we learn insights from influential leaders from across the ad industry. Find out what makes them tick, what future big bets for advertising they are most excited about, and some interesting personal details about how their careers evolved.

Matt Barnes, Sr. Director, Platform Programmatic Sales & Strategy at Disney, joined Pat McCormack, our V.P. of Publisher Sales, for a lively chat that covered everything from the changing face of programmatic advertising, the growing power of OTT, and how aligning with a few key partners makes for better business.

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