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Connect with your audience where passion meets action

Premium brand experiences help your brand breakthrough, reaching quality audiences at scale. Our professionally-produced experiences drive action while immersing your audience in content they care about. Plus, we make it easy to buy on and off Yahoo Ad Tech with audience targeting accuracy through our ConnectID solution.

Why companies choose
brand integrations

Trusted content that drives brand love

With premium sites ranked #1 by Comscore across Finance, News, and Sports, plus partnerships with NFL, XBOX, Conde Nast, and MSN our editorial integrations create meaningful brand-based moments built on trust.

More intention. More value.

What good is a great story if nobody sees it? With almost 900M monthly active users, we have the technology to target, circulate and amplify your brand stories at massive scale.

The future of brand storytelling with RYOT Studio

Develop engaging and forward-thinking content with the industry’s first 5G-enabled lab: Yahoo Ad Tech’s award-winning creative arm, RYOT Studio.

Better awareness

110%

110% higher ad association on Yahoo Ad Tech vs. premium competitors

Source: Kantar, 3rd Party Study, 2020

More intention

70%

greater purchase intent on Yahoo Ad Tech vs. premium competitors

Source: Kantar, 3rd Party Study, 2020

Scale & accuracy

90%

reach of 18-34-year-olds through the Yahoo Ad Tech ecosystem with content like the hyper-sharable, In The Know

Source: comScore Plan Metrix Multi-Platform, 2021

The power of branded content

Branded content, or brand storytelling, is one of the most powerful ways to cut through the noise and make meaningful connections with audiences.

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Featured publication

4 Strategies to Connect with Next-Gen Audiences

Today’s youngest adults are the biggest drivers of commerce and culture. In this ebook, you’ll discover the unique passions that influence Millennial and Gen Z behavior and how your brand can reach these audiences beyond social. Experience how trusted content environments combined with powerful data enables Yahoo Ad Tech to reach 87% of consumers age 18-34.

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