Connecting brands with audiences in unexpectedly impactful ways.
Connect with your audience where passion meets action
Premium brand experiences help your brand breakthrough, reaching quality audiences at scale. Our professionally-produced experiences drive action while immersing your audience in content they care about. Plus, we make it easy to buy on and off Yahoo Ad Tech with audience targeting accuracy through our Yahoo ConnectID solution.
Why companies choose
Trusted content that drives brand love
With premium sites ranked #1 by Comscore across Finance, News, Style, and Sports, plus partnerships with NFL, Xbox, Conde Nast, and MSN our editorial integrations create meaningful brand-based moments built on trust.
More intention. More value.
What good is a great story if nobody sees it? With more than 500M global mapped users to Yahoo ConnectID identity graph, we have the technology to target, circulate and amplify your brand stories at massive scale.
110% higher ad association on Yahoo Ad Tech vs. premium competitorsSource: Kantar, 3rd Party Study, 2020
greater purchase intent on Yahoo Ad Tech vs. premium competitorsSource: Kantar, 3rd Party Study, 2020
Scale & accuracy
reach of 18-34-year-olds through the Yahoo Ad Tech ecosystem with content like the hyper-sharable, In The KnowSource: comScore Plan Metrix Multi-Platform, 2021
4 Strategies to Connect with Next-Gen Audiences
Today’s youngest adults are the biggest drivers of commerce and culture. In this ebook, you’ll discover the unique passions that influence Millennial and Gen Z behavior and how your brand can reach these audiences beyond social. Experience how trusted content environments combined with powerful data enables Yahoo Ad Tech to reach 87% of consumers age 18-34.