Our publisher solutions

We offer the only solution that combines a powerful demand stream with publisher-built products that grow and evolve your business.

The experience customers want

With its powerful ad decisioning engine, our native platform offers the controls and flexibility to take your ad strategy to the next level. Join 1000+ publishers and tap into exclusive demand through our Native Marketplace which powers 60B monthly native impressions.

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Easy setup and management

Our tools make it easy for publishers to onboard, manage and optimize. View holistic performance with unified reporting and analytics in a single workflow.

Maximum yield

Maximize yield with revenue opportunities across Native marketplace and integrated programmatic demand partners.

Premium ad experiences

Yahoo has built unique ad experiences for our O&O brands and publishers that provide more engaging user experiences and higher revenue.

Increase revenue and engagement with Yahoo Recommends

Improved user experience

79%

Consumers say they like to see ads that blend into a page*

Source: Redefining Native study, Yahoo, 2018

Exclusive demand

1.6B

daily native ad impressions through Yahoo Native*

Source: Yahoo internal data, 2018

Better fill rates

10-15%

Avg increase in revenue with Yahoo Native ad solutions*

Source: Yahoo internal data, Yahoo and AOL, 2018
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Featured insight

Native solutions for publishers

As publishers ourselves, we understand the challenges that digital publishers face today. That's why we compiled this handy insights guide, filled with learnings from our native performance.

Monetize with us

Let’s work together to achieve your business goals and objectives.

Get in touch