Our publisher solutions
We offer the only solution that combines a powerful demand stream with publisher-built products that grow and evolve your business.
The experience customers want
With its powerful ad decisioning engine, our native platform offers the controls and flexibility to take your ad strategy to the next level. Join 1000+ publishers and tap into exclusive demand through our Native Marketplace which powers 60B monthly native impressions.
Easy setup and management
Our tools make it easy for publishers to onboard, manage and optimize. View holistic performance with unified reporting and analytics in a single workflow.
Maximize yield with revenue opportunities across Native marketplace and integrated programmatic demand partners.
Premium ad experiences
Yahoo has built unique ad experiences for our O&O brands and publishers that provide more engaging user experiences and higher revenue.
Improved user experience
Consumers say they like to see ads that blend into a page*Source: Redefining Native study, Yahoo, 2018
daily native ad impressions through Yahoo Native*Source: Yahoo internal data, 2018
Better fill rates
Avg increase in revenue with Yahoo Native ad solutions*Source: Yahoo internal data, Yahoo and AOL, 2018