Identity Solutions
Lean into ID-based and ID-less solutions for a cookieless world, and beyond.
A sustainable approach to identity
Our end-to-end, unified stack unlocks the full value of your marketing – while putting consumer experiences first.
Key differentiators
1:1 relationships
A loyal user-base of over 800 million globally through Yahoo owned and operated properties.
Diverse data
Connect cross-screen, through the power of over 200 billion daily data signals.
Privacy first
Consumer choice and privacy is at the core of what we do.
Advanced contextual targeting for the ID-less era
When identity isn't available, our Next Gen Solutions leverage billions of real-time signals to help advertisers deliver relevant experiences and publishers monetize better.
