Identity Solutions

Lean into ID-based and ID-less solutions for a cookieless world, and beyond.

A sustainable approach to identity

A sustainable approach to identity

Our end-to-end, unified stack unlocks the full value of your marketing – while putting consumer experiences first.

Key differentiators

1:1 relationships

A loyal user-base of over 800 million globally through Yahoo owned and operated properties.

Diverse data

Connect cross-screen, through the power of over 200 billion daily data signals.

Privacy first

Consumer choice and privacy is at the core of what we do.

A unified identity solution for a cookieless future

Yahoo ConnectID draws on data from millions of opted-in users across our global portfolio of O&O media properties.

A unified identity solution for a cookieless future
Relevant ad solutions for the ID-less era

Advanced contextual targeting for the ID-less era

When identity isn't available, our Next Gen Solutions leverage billions of real-time signals to help advertisers deliver relevant experiences and publishers monetize better.

In the loop

Captivating formats for the future of identity

ARTICLE

Captivating formats for the future of identity

Excuse me, do I know you?

ARTICLE

Excuse me, do I know you?

The future of first-party data activation

ARTICLE

The future of first-party data activation