Identity Solutions

Lean into ID-based and ID-less solutions for a cookieless world, and beyond.

Identity solutions for growth in a changing world

As the advertising industry continues to evolve, now's the time for advertisers and publishers to future-proof their businesses.

A sustainable approach to identity

Our end-to-end, unified stack unlocks the full value of your marketing – while putting consumer experiences first.

Key differentiators

1:1 relationships

A loyal user-base of over 800 million globally through Yahoo owned and operated properties.

Diverse data

Connect cross-screen, through the power of over 200 billion daily data signals.

Privacy first

Consumer choice and privacy is at the core of what we do.

A unified identity solution for a cookieless future

Yahoo ConnectID draws on data from millions of opted-in users across our global portfolio of O&O media properties.

Advanced contextual targeting for the ID-less era

When identity isn't available, our Next Gen Solutions leverage billions of real-time signals to help advertisers deliver relevant experiences and publishers monetize better.

In the loop

ARTICLE

Captivating formats for the future of identity

ARTICLE

Excuse me, do I know you?

ARTICLE

The future of first-party data activation