Premium Supply Partners

All advertising is not made equal. Reach consumers in the right environments by tapping into omnichannel inventory from our premium access partners.

The omnichannel destination for premium supply

With connections to leading publishers across CTV, Native Ads, DOOH, Commerce, and more, Yahoo is your omnichannel destination for premium supply.

Exclusive partners

Put our exclusive relationships to work for your brand

Our exclusive relationships with top ad supply partners connect your brand to premium, brand-safe inventory only available through Yahoo.

Exclusive access partners: Yahoo has unique access to all, or a portion, of the partner’s inventory in one or more markets.

Exclusive partners
list of content accessable by premium users

Preferred partners

Premium access to content consumers love

We give advertisers preferred access to inventory from leading publishers through our unified stack. Plus, scaled access to +70 leading publishers, broadcasters and media owners through the Yahoo SSP.

Preferred access partners: Yahoo has priority in the partner’s waterfall in one or more markets. Pluto TV preferred inventory access limited to Microsoft Xbox and Sony PS4.

Partner Spotlight

male user viewing on laptop


Tubi partnership delivers expanded CTV supply to Yahoo advertisers

Yahoo & BuzzFeed expand strategic partnership across Programmatic, Identity and Content


Yahoo & BuzzFeed expand strategic partnership across Programmatic, Identity and Content

female watching video on phone


Yahoo joins Shopify partner ecosystem, enables identity adoption for merchants

Get in touch

Whether you're a brand keen to advertise or a publisher looking to join our
growing supply network, get in touch for more info.

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