Not just different.
Better.

The Yahoo DSP gives you all benefits of a walled garden, with the neutrality and transparency of an independent DSP

Buy everywhere at once

Powerful cross-screen data fuelled by 1-1 consumer relationships. Our DSP helps advertisers understand and reach their audiences across multiple dimensions on every device.

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Sustainable identity

Connect the dots in a cookieless world and beyond with our best-in-class identity graph and first party data.

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Smart performance

Machine learning that drives performance, with no hidden fees or pricing inefficiencies.

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Exclusive inventory

Take advantage of premium and exclusive omnichannel inventory—including the largest non-social native marketplace—all without hidden fees or pricing inefficiencies.

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The best of both worlds

We have exclusive access to one of the largest inventories on the web, and the unique data that comes with it. All the benefits of a walled garden, without compromising on transparency and independent measurement.

Find your one-in-a-million opportunity

Leverage first-party data points from hundreds of millions consumers monthly, and get insights on direct customer interactions across search, mail, commerce, content and more.

Become the DSP genius you were meant to be

Sign into the Yahoo Academy Learning Center, available to current DSP customers. Grow your skills and advance your career with the Yahoo DSP. Earn your badge with this self-paced curriculum.

Premium connections across channels

From Yahoo O&O, to our premium supply partners across Advanced TV, DOOH, Native Ads, Commerce, and more - Yahoo is your omnichannel destination to reach consumers across the content they love and trust.