
Not just different.
Better.
The Yahoo DSP gives you all the benefits of a walled garden, with the neutrality and transparency of an independent DSP
Buy everywhere at once
Powerful cross-screen data fuelled by 1-1 consumer relationships. Our DSP helps advertisers understand and reach their audiences across multiple dimensions on every device.

Sustainable identity
Connect the dots in a cookieless world and beyond with our best-in-class identity graph and first party data.

Smart performance
Machine learning that drives performance, with no hidden fees or pricing inefficiencies.

Exclusive inventory
Take advantage of premium and exclusive omnichannel inventory—including the largest non-social native marketplace—all without hidden fees or pricing inefficiencies.
Platform insights to up your digital game

Yahoo launches Unified TV report
Our Unified TV Report solution helps you measure linear and digital TV in one place.

Captivating ad formats for the future of identity
Inspire and engage customers independent of identity.