Not just different.
The Yahoo DSP gives you all benefits of a walled garden, with the neutrality and transparency of an independent DSP
Connect the dots in a cookieless world and beyond with our best-in-class identity graph and first party data.
Machine learning that drives performance, with no hidden fees or pricing inefficiencies.
Take advantage of premium and exclusive omnichannel inventory—including the largest non-social native marketplace—all without hidden fees or pricing inefficiencies.