A unified SSP
with connections that matter
Increase performance and yield
with our streamlined ad stack.
A publisher-built SSP for better results
Whether you’re a blogger, video creator, app developer or omnichannel business, our SSP is packed with publisher expertise to help you earn maximum revenue from your content.
Inventory management
From header bidding to guaranteed campaigns, we support every transaction model.
Consistent demand
Access our thriving ad exchanges and hundreds of top advertisers, including unique demand from our DSP.
Publisher expertise
As publishers ourselves, we design products that scale to benefit the largest brands on the web.
Troubleshoot, optimize, monetize
With our unified reporting solution, publishers can view their performance and manage dashboards across SSP, Video and Syndication, all in one place. Deep dive into your buyer’s behavior, optimize your audiences or identify what paths will offer you the most revenue for your inventory.
Platform insights to
optimize your performance
Deliver performance in a ID-constrained world
Yahoo Next-Gen Solutions help publishers better monetize ID-less users even in ID-less digital environments.
Goodbye, Video SSP. Hello, Yahoo SSP!
Our single platform helps you manage supply and optimize revenue, whether you’re a display, in-app, video, or digital out-of-home publisher.
