Purple: The Bed That Broke The Internet
A quality leader finds full-funnel solutions with Yahoo
Re-engaged Purple site visitors
With relevant products through seamless native formats
Drove revenue
Achieving ROAS goals
Expanded retargeting
With dynamic product ads
Background
The Purple story
About five years ago, a rocket scientist and his brother decided to rethink the bed-buying experience. What if you could not only buy your bed online but get a better night’s sleep, too? The brothers launched Purple in a small office just south of Salt Lake City and developed Purple Grid, the next revolution in bed materials that fixes every drawback introduced by hot, non-responsive, memory foam.
Solutions
Funnel focused
Purple’s business has seen healthy growth as a trusted, quality leader in the comfort tech space, disrupting the largest premium brands - both online and traditional retail - in the US. Purple’s digital marketing strategy engages consumers at the top of the funnel and moves them down sequentially, with a keen focus on revenue and return-on-ad-spend (ROAS). The brand partnered with Yahoo across a multitude of formats, including display, native, video, and audio - to ensure Purple’s brand was capturing consumers at every stage of the funnel.
Results
Beating the benchmark
More recently, Purple is reimagining it’s brand to resonate with female household decision-makers, and relies on Yahoo to provide effective solutions that inspire, inform and drive their bottom line. Overall program results across display, video & native ad formats yielded ROAS 70% above Purple’s target benchmark.
Solutions
Proprietary targeting solutions
With Predictive Segments, E-Receipt targeting and Search targeting
Full-funnel solutions
Moving consumers from inspiration to action
Unique ad formats
Including Video, Display, Audio, and Native Dynamic Product Ads
The [Yahoo] ads team was there to support us along the way. We were able to give them just a few assets which they turned into the finished ads. That saved us a lot of bandwidth internally.
We’re reaching people in novel and exciting ways so they don’t just look at it as another advertisement that they can scroll past immediately.