Connected tv

Publisher Solutions

Better CTV monetization

We make it easy for buyers to find your supply through advanced deal capabilities, an industry-leading exchange, and an active merchandising and sales team that helps surface opportunities to buyers.

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Premium demand

Our omnichannel Exchange connects to hundreds of top brands, agencies, and DSPs, including unique demand from Yahoo DSP.

Advanced Deals

From Programmatic Guaranteed to Content Object targeting and reporting, our advanced deal types and features ensure we package your supply in ways that maximize your revenue.

Multi-bidding for maximum success

Our SSP supports multi-bidding seamlessly to help you fill ad pods more successfully, generate incremental revenue, and deliver a better viewing experience.

Content Object for TV-like targeting

Content Object information informs advertisers on what kinds of content their ads might run against, and helps inform their buying strategy.

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Wide reach

80M

U.S. households1

1Yahoo, Internal Data, 2022, U.S.

Content Object demand

$100M+

Yearly spend for Content Object enabled supply.2

2Yahoo, Internal Data, 2021, U.S.

Premium buyers

50+

Third-party DSP integrations through the Yahoo Exchange.2

2Yahoo, Internal Data, 2021, U.S.

Featured Insight

make the CTV ad experience better

Get the latest insights to see how you can improve the CTV viewing experience and increase reach and ROI.

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Explore More Publisher Solutions

Mobile

Generate a big impact from the smallest screen. Plus, free app analytics help you make better decisions.

Digital-out-of-Home

Optimize your digital out-of-home revenue with our unified solution for screen owners to see better performance.

Identity

ID-based and ID-less solutions for a cookieless world, and beyond. Be future-ready – today.

MONETIZE WITH US

Let’s work together to achieve your business goals and objectives.

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