The best of youth culture in 90 seconds or less

In the Know is a content network that captures the spirit of Gen Z, by creating original short-form videos that are entertaining, uplifting and inclusive. Our content network highlights stories ranging from changemakers and esports stars to the latest must-have products.

Original content by In The Know

12M monthly unique visitors in the US1

Served 400+ short-form videos, every week
1Comscore, October 2020

66M social followers2

Meeting users where they are across all platforms
2Internal brand data

1B monthly video views2

With a heavy focus on shoppable short-form content
2Internal brand data

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