Chinese Gen-Z consumers, a new generation with the most development potential

Interested in targeting the Chinese Gen-Z? Download the infographic to get our latest insights on their consumer habits and attitudes.

Get all the latest consumer insights in this infographic.

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Verizon Media is now Yahoo | Ad Tech

The content consumers love, the platforms advertisers love – all in one place. Discover the new Yahoo.

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Scandinavian orchestrated KOL campaign ensured electric vehicle Polestar a 56% lift in brand consideration in China

A “social first” strategy and local KOL-generated content enabled Swedish Polestar to cut through the clutter in China and reach a 56% lift in brand consideration.

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Meet the top performing ad creative of 2020

Our ACT team has taken a look at all the campaigns they produced in 2020 across all Verizon Media publishers and platforms, and uncovered our top performing creatives across display, native, and video