05.19.2020
Data/Audience

Verizon Media Joins DPAA

Note: Verizon Media is now known as Yahoo.

Verizon Media is proud to join DPAA, the leading global trade marketing association representing OOH advertising and content.

Barry Frey, CEO of DPAA, sat down with Verizon Media CBO, Iván Markman, to discuss the digitization of OOH, the impact of programmatic to grow the space, and what the medium will mean to advertisers as the economy reopens. Watch the full interview here.

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