Verizon Media is proud to join DPAA, the leading global trade marketing association representing OOH advertising and content.
Barry Frey, CEO of DPAA, sat down with Verizon Media CBO, Iván Markman, to discuss the digitization of OOH, the impact of programmatic to grow the space, and what the medium will mean to advertisers as the economy reopens. Watch the full interview here.
Driving Meaningful Consumer Relationships in a Cookieless World
The cookieless world aka the end of 3rd party cookies across most major browsers, with Chrome expected to follow suit in early 2022, is forcing the industry to rethink relationships with consumers.
Overcoming Identity Headwinds: Yahoo is Ready Today for the Cookieless Future
Yahoo offers consumers greater privacy and control of their online identity with our unified ID solution “Yahoo ConnectID”