TV buying, evolved.
Whether you’re streaming on a mobile app or catching up using your smart TV over the weekend, you have the freedom to watch anytime, anywhere thanks to OTT (Over-the-Top) and CTV (Connected TV) technology. The way we watch video content has changed and will continue to, and our advertising must evolve along with it. Verizon Media can help you navigate the shifting TV landscape, and target today’s video watchers on CTV and beyond. Our DSP enables advertisers to access our premium content and sponsorship opportunities through FIOS tv and our CTV apps like Apple TV, FIre TV, XBOX and Roku.
Programmatic CTV advertising
By 2020, there will be an estimated 200M CTV watchers in the US alone1. With compelling programming and improved targeting and measurement capabilities, CTV inventory allows advertisers to leverage TV’s premium, long-form video content with the ease and efficiency of buying digital media. By adding CTV placements in Verizon Media’s DSP, advertisers can execute a true omnichannel strategy through one powerful interface, and harness the benefits of real-time reporting and optimization capabilities to turbocharge their TV campaign. Learn more in our Guide to CTV Advertising.
Unlock incremental reach with FiOS HHA
With 100% set-top box data from over 4.5m homes, Fios by Verizon offers video advertisers all the power of traditional TV, combined with the precision of household-level data. Combining powerful 1st and 3rd party data signals, Fios HHA is 100% addressable and reaches underrepresented DMA’s to reach more of viewers and households you want. Brands can run 15 or 30 second ads during commercial time across premium inventory from the top 25 networks, including live sports.
Comprehensive measurement approach
Our comprehensive measurement solutions give brands a full view of their video campaign performance, with digital and traditional metrics, including cross-device reach, frequency and brand uplift. We offer proprietary first party studies validated through a signed in user base of 110M, along with partnerships with leading providers like Neilsen and Comscore so brands can suppress users already exposed in linear.
1Source: eMarketer, 2019