Yahoo and Tubi: Expanded partnership means expanded CTV growth for ad buyers.
The significant increase in streaming throughout the past year has given CTV buyers the opportunity to experience incredible growth thanks to increased inventory. Time spent watching AVOD surged 200% YoY from May 2020 to May 2021, wIth SVOD growing 100%.*
Things are going to get even better for CTV buyers. We’re pleased to announce that Yahoo has expanded its supply-side partnership with Tubi, Fox’s breakthrough ad-supported video on demand (AVOD) service. Yahoo DSP clients have direct access to Tubi’s unmatched AVOD content library, simplifying the CTV planning and buying process.
Our partnership with Tubi gives CTV buyers the tools, inventory and audiences necessary to execute successful and strategic CTV campaigns. Tubi and Yahoo are well-positioned to support CTV advertisers’ Upfront campaigns on Tubi for the 2022 season and beyond.
To learn more about our partnership with Tubi and how it can help grow your business, let’s connect.
*TVision, “TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year,” TVision.com, 23 June 2021, https://www.tvisioninsights.com/resources/avod-increases-200-tvision-reports.