Tech-Enabled Creativity

Note: Verizon Media is now known as Yahoo.

As the nation begins to emerge from lockdown, consumers are on a new journey filled with unfamiliar detours and destinations. How can brands pivot accordingly? Listen as Michael Kassan, Chairman and CEO of Medialink, and Iván Markman, Chief Business Officer of Verizon Media, discuss how marketers are moving from disruptive to immersive and engaging interactions that provide better experiences. Learn how companies are leveraging technology-enabled creativity to meet the needs of consumers and truly captivate audiences during these times. We’re also diving into the role 5G is playing in changing content, the workplace, and consumer behavior.

Watch the video here.



Let’s work together to make your next campaign a success!

Get in touch

More insights


Yahoo and Maisie Wilen steal the show at NYFW with a first-of-its-kind digital fashion experience

Opportunities to take fashion digital are growing exponentially, and Yahoo capitalized on this, co-creating an immersive, first-of-its-kind experience which debuted earlier this year at NYFW.


Accelerating Yahoo Ad Tech's global momentum on the heels of a strong 2021

Fueled by a unified ad tech stack and unified teams, we believe Yahoo is poised to blaze a path of differentiation.


Welcome to 2022: The only constant will be change.

Iván Markman, Yahoo's chief business officer, shares his 2022 predictions.