Marketing to sports fans on any device with Verizon Media

Note: Verizon Media is now known as Yahoo.

Sports fans, they're engaged, they're passionate (about their team) and they're a coveted audience. Thanks to cord cutting and the rise in mobile devices they can be recognized and targeted. Now marketing to sports fans on any device is easier than ever thanks to Verizon Media. 

Properties like Yahoo Sports and Yahoo Fantasy give marketers the opportunity to target engaged sports fans. Our wider ecosystem and technical capabilities also enable a wide variety of additional, data driven opportunities with this audience. 

Check out an excerpt of the infographic below, and then download the full infographic.

infog 1infog 2



Learn more about how to engage this audience - download the full infographic: "Marketer's Guide to Targeting Sports Fans" and get all the information you need!


Download Now



Let’s work together to make your next campaign a success!

Get in touch

More insights


Home sweet home: Marketing to homebuyers

Research by Yahoo shows that the path to buying a home has new and unique challenges that marketers of lending products, insurance, credit services and real estate brokerages need to consider.


Autos: The shift in buyer behavior – moving metal today

New research by Yahoo shows a seismic shift in the path to purchase and consumers’ preferences in the automotive industry.


Next-Gen Solutions now available on the web

All Next-Gen Audiences, including demo, interest and income will now be available on the web and available on all publishers’ inventory that have adopted Yahoo ConnectID.