Smarter deal opportunities

Note: Verizon Media is now known as Yahoo.

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Deal Opportunities is one of the many ways we help merchandise and sell our publisher supply. By packaging it in deals, we can better highlight your inventory in ways that appeal to our DSP and advertisers needs.

Great control, flexibility and transparency

Easy buyer targeting

Deal opportunities allows the Video SSP to package your supply in ways that better align with buyer targeting goals (e.g. contextual packages).

Higher CPMs

New opportunities feature floors compared to open exchange supply and deliver higher eCPMs.

More control Deal type and priority level can be customized for each deal opportunity and each buyer, giving you more control over your monetization waterfall.

Greater transparency

Each deal opportunity gives you insight into the supply that buyers are interested in.

 

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