Comprehensive measurement tools
We offer a comprehensive suite of measurement solutions to align with any marketing objective, using insights driven by the unique data from search, mail, social, content and mobile analytics, as well as the strong partnership we’ve established with third parties. Our measurement capabilities include:
Gain greater transparency through our omnichannel insight tool
Powered by machine learning, our omnichannel insights tool is designed to help marketers using the Verizon Media DSP find the best path to their audience and efficiently allocate media spend across all channels. It offers an easy to use dashboard that aggregates omnichannel insights from all Verizon Media DSP activity and customizes it to reveal an advertiser’s optimal purchase paths, supply mix and trends, ad formats, channels, auction type, and more.