06.02.2020
DSP

Verizon Media DSP Masterclass

Note: Verizon Media is now known as Yahoo.

Verizon Media Ad Platform proudly presents DSP Masterclass webinar series in June with four 1-hour webinar classes on every Wednesday starting at 2:30pm. This is a unique opportunity for marketers, agency practitioners and everyone who are interested in equipping yourselves with programmatic advertising knowledge, DSP, buying options and the jargons. You will also be introduced to the Verizon Media DSP Certification Program

Program Details:

Dates: Jun 3, 10, 17, 24 (Every Wednesday)

Time: 2:30 - 3:30pm

Medium: Webex (webinar link will be emailed to registrants prior to the event)

Language: Presentation in Cantonese with English slides

Syllabus & Schedule:

• Jun 3 - Introduction of DSP | What premium inventories are available? Display/ Video / DOOH

• Jun 10 - Get your campaign ready for Post-Covid19 retaliatory consumption

- Guest lecturer: Kelly Wan, OMGP - Data usage in the campaigns

• Jun 17 - Plan ahead on DSP | How does first-price auction work?

• Jun 24 - Grasp eyeballs with advanced creative formats

- Guest lecturer: Helen Cheung, Publicis Media - Successful case sharing

Speakers

For more details, please visit Verizon Media Masterclass Archive Site.

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