2020 Media Spend Benchmark Report by Marketing Magazine

Note: Verizon Media is now known as Yahoo.

Marketing Magazine revealed the annual Media Spend Benchmark Report that interviewed 620 marketers in understanding their top-of-mind media platforms and advertising solutions across digital and offline media. We're thrilled that Verizon Media DSP clinched No 3 in Best DSP (Demand Side Platform), and Yahoo clinched No 2 in Best Search Platform. Here are the remarks of the rankings.

No. 2 in Search
Yahoo remains a crucial and important search resource for many in Hong Kong as its product offering and localisation remain especially useful for Chinese speakers. Early in a year marked by Coronavirus and boredom, Yahoo revealed that its most-searched terms by the end of April included “surgical masks”, “yoga”, and the Korean Netflix hit series, “Crash Landing On You”.

No. 3 in Demand Side Platform
After expanding DSP earlier this year with programmatic and Native Marketplace offerings, Verizon Media Demand Side platform is more robust than ever. Advertisers have full control over planning, buying and management, and insights and optimisation for a full end-to-end ad buying experience.


To read the Media Spend Benchmark report, please press HERE

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