Fireside Chat with Gary Wong, OMD Hong Kong

Note: Verizon Media is now known as Yahoo.

As we step into 2020, it’s time to restart and really think about what is the most anticipated digital marketing trend for advertisers and brands, and how to leverage the latest technology to boost campaign performance.  Without any doubt, you must have heard about the dramatic growth of programmatic advertising.

Jenny Tsang, Programmatic Advertising Solutions Lead of Verizon Media Hong Kong, interviewed Gary Wong, Managing Director of OMD Hong Kong, for his insights on using Programmatic Advertising in nowadays Hong Kong market.


More insights



對於市場推廣及廣告業界而言,程序化廣告 (Programmatic Advertising) 在過去幾年的高速發展,現今已經成為品牌推廣的必然之選。透過人工智能技術,它不但簡化廣告購買的過程,也大大提高廣告成效,更精準找到目標群。來到2022年,讓我和大家分享以下八個您必須懂得的廣告術語。


livi bank launched HK’s first programmatic bus shelter Omnichannel ad to reinforce the livi PayLater campaign launch

Global media and technology company Verizon Media lends its expertise to virtual bank livi bank’s livi PayLater campaign in Hong Kong’s first programmatic bus shelter panels through the Verizon Media


Verizon Media aims to be a leader in programmatic DOOH advertising

Verizon Media makes it possible for the world’s largest brands to buy media across mobile, desktop, video, connected TV, audio, and, of course, DOOH. We entered the DOOH advertising market in 2019.