Fireside Chat with Gary Wong, OMD Hong Kong
As we step into 2020, it’s time to restart and really think about what is the most anticipated digital marketing trend for advertisers and brands, and how to leverage the latest technology to boost campaign performance. Without any doubt, you must have heard about the dramatic growth of programmatic advertising.
Jenny Tsang, Programmatic Advertising Solutions Lead of Verizon Media Hong Kong, interviewed Gary Wong, Managing Director of OMD Hong Kong, for his insights on using Programmatic Advertising in nowadays Hong Kong market.
livi bank launched HK’s first programmatic bus shelter Omnichannel ad to reinforce the livi PayLater campaign launch
Global media and technology company Verizon Media lends its expertise to virtual bank livi bank’s livi PayLater campaign in Hong Kong’s first programmatic bus shelter panels through the Verizon Media