Case study: how The Home Depot AR ads lit up the holidays
The Home Depot is the world's largest home improvement retailer and the number one customer service retailer. It partnered with Verizon Media for a personalized digital holiday campaign that dazzled its customers. You can read more about this success story in this recent article from ADWEEK.
Getting into the holiday spirit
The Home Depot wanted to get customers excited about its large selection of holiday decorations, with the ultimate goal of driving traffic to its website so customers could further explore the range of products available. The Home Depot knows first-hand that décor is personal, so it was seeking to find an engaging way to showcase decorating options and to ensure that customers would feel comfortable and confident in the purchases they ultimately made.
"We were really excited to partner with Verizon Media. The augmented reality unit wasn't something we had seen from anybody else, and it was the perfect solution for our business goal: to generate excitement around our holiday décor," stated Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot.
Trimming the tree
Verizon Media has a new augmented reality ad unit and The Home Depot was excited to be the first to pilot the experience. Powered by Oath Ad Platforms and designed by Emmy award-winning RYOT, the AR ad visually brought a Christmas tree and all of its decorations to life in consumers' homes. The ad was featured in the Yahoo Mail mobile app that reaches 70 million users.
The interactive quality of the ad led to a high conversion rate and drove viewers to The Home Depot's website to further research the products that interested them the most.
Putting a star on top
Overall, the immersive ad experience was a hit, opening a door to new adventures. Recipients spent an average of 2+ minutes interacting with the AR ad, and the campaign boasted a 12.5% CTR from the ad to the landing page. The campaign was conceptualized, built, and launched in less than a month.
"Verizon Media was really easy to partner with. It was a great feat to be able to get this up and launched as quickly as we did," said Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot. The retailer was excited to see people engaging with the ad and can easily picture the AR campaign translating well to its other products.
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