Solutions for
advertisers
Access the best content and partnerships, see how data diversity can help you reach the right audience across devices in an environment designed for brand safety.
Explore solutions
Turn insight into action
Leverage first party data, anchored in direct relationships. At Yahoo we see customer activities for nearly 900M consumers monthly across multiple dimensions from search, mail, commerce, content and more to give you a complete view of your audience through comprehensive targeting and measurement solutions.
Diverse first-party data signals across devices
We leverage over 200b daily cross-screen data signals from search, mail, commerce, content and more.
Flexible audience targeting features
Through the Yahoo DSP, advertisers can leverage pre-built audience segments or create custom segments.
Comprehensive measurement tools
Our suite of measurement solutions help brands understand customers across multiple touchpoints, from store visits to in-app conversions.
Better performance
71%
higher average conversion rate from campaigns using Yahoo data vs 3rd party segments
Source: Internal dataLower costs
51%
lower CPCs on mobile from campaigns using Yahoo data vs 3rd party segments
Source: Internal dataScale & accuracy
84%
US millennial reach on mobile (that’s more than Snap and Twitter).
Source: Internal data
