Solutions for
advertisers

Access the best content and partnerships, see how data diversity can help you reach the right audience across devices in an environment designed for brand safety.

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Turn insight into action

Leverage first party data, anchored in direct relationships. At Yahoo we see customer activities for nearly 900M consumers monthly across multiple dimensions from search, mail, commerce, content and more to give you a complete view of your audience through comprehensive targeting and measurement solutions.

insights

Diverse first-party data signals across devices

We leverage over 200b daily cross-screen data signals from search, mail, commerce, content and more.

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Flexible audience targeting features

Through the Yahoo DSP, advertisers can leverage pre-built audience segments or create custom segments.

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Comprehensive measurement tools

Our suite of measurement solutions help brands understand customers across multiple touchpoints, from store visits to in-app conversions.

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Better performance

71%

higher average conversion rate from campaigns using Yahoo data vs 3rd party segments

Source: Internal data

Lower costs

51%

lower CPCs on mobile from campaigns using Yahoo data vs 3rd party segments

Source: Internal data

Scale & accuracy

84%

US millennial reach on mobile (that’s more than Snap and Twitter).

Source: Internal data

Solving for an uncertain data future

With our identity graph, thriving DSP and our commitment to privacy compliance, we provide the solutions that advertisers need to navigate a changing marketplace.

Marketers guide

Featured insight

Marketers guide to reaching sports fans

When it comes to reaching sports fans, the game has changed. Learn how to understand their motivations and viewing habits in our handy guide.

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Let’s work together to make your next campaign a success.

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