12.10.2020
Advertisers

The coming of age for immersive experiences

Yahoo conducted research studies to find out consumers' thoughts on 5G and the role it played in their interactions with brands and immersive experiences, one pre-pandemic in March 2020 and the second during, in September 2020. Our findings show how the pandemic and its knock on effects including working from home and connecting remotely with friends and family has affected consumers' thoughts on 5G. 

Check out our infographic to see how consumers' need for brand connections has increased, the impact on entertainment, retail experiences and virtual events has changed and the growth in awareness of 5G benefits and its applications.

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5G infographic

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GLOW WITH YAHOO AT BRIGHTON & HOVE PRIDE'S WE ARE FABULOSO

This summer we’re celebrating Pride across the globe in international Pride marches, livestreamed virtual events, editorial and more. Yahoo’s theme “Let’s Glow,” is all about celebrating our diversity and letting all of our beautiful colours shine. Yahoo’s next big Pride activation is during Brighton & Hove Pride, the UK’s biggest Pride Festival, as headline sponsor of We Are Fabuloso, the official fundraiser for the Brighton Rainbow Fund.

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YAHOO AND HM GOVERNMENT CREATE INTERACTIVE BREXIT EXPLAINERS

Following post-Brexit changes to import rules for businesses working with the EU, The Cabinet Office Communications team partnered with Yahoo Finance to create an interactive video campaign highlighting what small businesses need to do next—with content and case studies supporting them every step of the way.

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Hivestack and Yahoo Announce Strategic Global Programmatic DOOH Partnership

Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading tec