Cristina talks about leadership styles, the importance of creating personal experiences for consumers and Diageo’s plan to create a more inclusive and sustainable work environment.
"For me, the biggest advice, and certainly the one that I give to myself or I keep present in my head, is to be attentive. I was going to say alert, but really attentive is a better word. The world around us is changing really very fast and so to think that even though you have a lot of experience, you worked in a place, or an industry, or with a brand, or in a company for a long time, does not guarantee that you have the recipe for success."
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