06.08.2021
Advertisers

Reach a captive audience through our exclusive Apple News partnership

Note: Verizon Media is now known as Yahoo.

Reach a captive audience through our exclusive Apple News partnership

With a mutual emphasis on user experience and trust, Apple and Verizon Media have teamed up to create meaningful ad experiences for audiences across Apple’s premium, brand safe inventory. 

Brits are avid news readers with 78% of us accessing news daily*. Furthermore, we know they welcome brands in professional news environments with 29%** saying they feel more favourable to brands they see advertising on news sites they can trust.

Apple News is the most trusted digital-first news brand in the UK with 45%* of users accessing the app at least once a day. Through our exclusive advertising partnership with Apple, our clients can now easily target this high value, and usually hard to reach audience. 

Our offer includes  exclusive access to premium content such as Tech, Sports, Fashion, Entertainment and Finance via highly engaging full screen ad formats. 

For more information on how to get your brand campaign on the UK’s No1 news app*** contact us today.

Sources:

 *Verizon Media News & Trust Study Europe, Aug 2020. UK Data 2001 Nat rep 16+ Adults. 

**Verizon Media News & Trust Study, 2019.

***Comscore

 

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