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A better ad experience

Our immersive native formats integrate into premium environments to deliver a brand experience that feels intentional, useful, and relevant.

Why brands go native

Engaging formats that deliver value

From full-screen video to dynamic product ads, the Yahoo Preferred Network offers native ads with features and functionality you need to deliver value across the path to purchase.

Premium and trusted placements

Our native ads integrate into premium and trusted environments like Yahoo and Apple News to keep your brand top of mind.

Easy solutions, however you want to buy

Drive traffic to your website, promote your app, raise brand awareness or increase online sales, all with one set of assets.

No distractions. Just brand engagements.

Our ID-based and ID-less solutions helps you find the right audience in a cookieless world, and beyond.

Improved experience

46%

of users prefer native ads or any other digital ad type

Source: Yahoo, Omnibus Study, September 2021

Quality awareness

80%

lift in unaided brand awareness with native ads vs standard banner ads*

Source: ComScore, US Monthly Audience rankings, January 2020

Increased revenue

6x

ROAS with native video ads vs standard pre-roll*

Source: Yahoo internal data, 2018

Featured insight

4 Tips to Shorten the Path to Purchase Now

The bar has been raised for e-commerce, driven by heightened consumer expectations around the digital shopping experience. Find out how your brand can cut through the e-commerce clutter and shorten the path to purchase.

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