Connecting brands with audiences in unexpectedly impactful ways.
Why brands go native
Engaging formats that deliver value
From full-screen video to dynamic product ads, the Yahoo Preferred Network offers native ads with features and functionality you need to deliver value across the path to purchase.
Premium and trusted placements
Our native ads integrate into premium and trusted environments like Yahoo and Apple News to keep your brand top of mind.
Easy solutions, however you want to buy
Drive traffic to your website, promote your app, raise brand awareness or increase online sales, all with one set of assets.
of users prefer native ads or any other digital ad typeSource: Yahoo, Omnibus Study, September 2021
lift in unaided brand awareness with native ads vs standard banner ads*Source: ComScore, US Monthly Audience rankings, January 2020
ROAS with native video ads vs standard pre-roll*Source: Yahoo internal data, 2018