
Solutions for
advertisers
Connecting brands with audiences in unexpectedly impactful ways.
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A better ad experience
Our immersive native formats integrate into premium environments to deliver a brand experience that feels intentional, useful, and relevant.
Why brands go native

Engaging formats that deliver value
From full-screen video to dynamic product ads, the Yahoo Preferred Network offers native ads with features and functionality you need to deliver value across the path to purchase.

Premium and trusted placements
Our native ads integrate into premium and trusted environments like Yahoo and Apple News to keep your brand top of mind.

Easy solutions, however you want to buy
Drive traffic to your website, promote your app, raise brand awareness or increase online sales, all with one set of assets.
Improved experience
46%
of users prefer native ads or any other digital ad type
Source: Yahoo, Omnibus Study, September 2021Quality awareness
80%
lift in unaided brand awareness with native ads vs standard banner ads*
Source: ComScore, US Monthly Audience rankings, January 2020Increased revenue
6x
ROAS with native video ads vs standard pre-roll*
Source: Yahoo internal data, 2018