Connecting brands with audiences in unexpectedly impactful ways.
Big impact on the small screen
When it comes to mobile marketing, impact matters. Our interactive and attention-grabbing mobile formats run within trusted app environments and premium editorial content, driving engagement from discovery to action.
Memorable brand experiences
lift in unaided brand awareness with Moments ads vs static banners*Source: Yahoo format analysis, June-July, 2018
Formats that drive consideration
higher CTR with Moments ads vs static banners*Source: Yahoo format analysis, June-July, 2018
Engagement beyond the click
higher engagement with Carousel ads vs static banners*Source: Yahoo Ad Tech format analysis, June-July, 2018
Purple and Yahoo make mobile magic in their sleep
As a leading disruptor in the mattress industry, Purple has always occupied a different side of the digital marketing bed than its competitors. Purple cozied up with Yahoo to drive even more engagement with shoppers of all ages, using the immersive native ad unit Moments. The campaign surpassed ROAS benchmarks by 130% and delivered a unique ad experience that communicated the science behind their products’ comfort.