Solutions for
advertisers

Connecting brands with audiences in unexpectedly impactful ways.

Big impact on the small screen

When it comes to mobile marketing, impact matters. Our interactive and attention-grabbing mobile formats run within trusted app environments and premium editorial content, driving engagement from discovery to action.

Mobile advertising for retailers

Our mobile commerce experiences are designed to bring value and utility to customers, reaching them at their highest point of engagement - when they’re actively looking for deals and coupons.

Memorable brand experiences

80%

lift in unaided brand awareness with Moments ads vs static banners*

Source: Yahoo format analysis, June-July, 2018

Formats that drive consideration

12%

higher CTR with Moments ads vs static banners*

Source: Yahoo format analysis, June-July, 2018

Engagement beyond the click

30%

higher engagement with Carousel ads vs static banners*

Source: Yahoo Ad Tech format analysis, June-July, 2018
Purple and Verizon

Featured insight

Purple and Yahoo make mobile magic in their sleep

As a leading disruptor in the mattress industry, Purple has always occupied a different side of the digital marketing bed than its competitors. Purple cozied up with Yahoo to drive even more engagement with shoppers of all ages, using the immersive native ad unit Moments. The campaign surpassed ROAS benchmarks by 130% and delivered a unique ad experience that communicated the science behind their products’ comfort.

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Let’s work together to make your next campaign a success.

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