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Really, really know shoppers from search to sold
Our unmatched first-party data gives you a 360° view of shoppers to connect you to them across their buying journey. Plus, get the scale, efficiency and brand-safe content you need to convert them from search to sold.
Why Yahoo commerce
Greater reach and targeting
Get an accurate, holistic view of shoppers built on first-party data from millions of interactions across content, search, mail, and more.
Data-driven targeting
Deliver shoppers content they care about with personalized, relevant and reliable targeting, backed by 500M global user profiles.
Say hello to efficiency
Go deep on campaign performance with smart measurement tools, audience insights and data-driven targeting.
A 360 view of your shoppers
They’re purchasing
$458B+
Receipt emails opened in 2021 1
Source: Yahoo internal data, 2021They’re searching
114M
Search queries per day1
Source: Yahoo internal data, 2021They’re taking action
1.2B
Engagements including clicks, sign-ups, shares and more1
Source: Yahoo internal data, 2021
