Solutions for

Connecting brands with audiences in unexpectedly impactful ways.

Really, really know shoppers from search to sold

Our unmatched first-party data gives you a 360° view of shoppers to connect you to them across their buying journey. Plus, get the scale, efficiency and brand-safe content you need to convert them from search to sold.

Why Yahoo commerce

Greater reach and targeting

Get an accurate, holistic view of shoppers built on first-party data from millions of interactions across content, search, mail, and more.

Data-driven targeting

Deliver shoppers content they care about with personalized, relevant and reliable targeting, backed by 500M global user profiles.

Say hello to efficiency

Go deep on campaign performance with smart measurement tools, audience insights and data-driven targeting.

Seven trends changing how we shop

Explore the new technologies reshaping how we shop, from 3D catalogs to AR try-ons.

A 360 view of your shoppers

They’re purchasing


Receipt emails opened in 2021 1

Source: Yahoo internal data, 2021

They’re searching


Search queries per day1

Source: Yahoo internal data, 2021

They’re taking action


Engagements including clicks, sign-ups, shares and more1

Source: Yahoo internal data, 2021

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