Solutions for
advertisers

Connecting brands with audiences in unexpectedly impactful ways.

Explore solutions

Taking audio to a new level

Break through the noise and make a one-to-one connection with engaged listeners with our programmatic audio solutions.

Man listening to headphones on mobile device

Premium inventory

Access partners like Spotify, SoundCloud and iHeartRadio, or integrate into O&O podcasts from TechCrunch, Yahoo Sports and more.

Streamlined management

Centrally plan, buy and manage audio campaigns in one interface with our DSP, and use our proprietary insight tools to understand how audio impacts your

Robust targeting

Layer our first-party data targeting from mail, purchase receipts, search and more, create lookalike and predictive audiences, or upload your

Woman listening to headphones on mobile device

Get your story heard with podcast integrations

Podcasts are more popular than ever, keep listeners informed, inspired and entertained while on the go. Make an authentic 1:1 connection with your audience during screenless moments with our podcast solutions.

Why choose Audio?

Engaged reach

+300

monthly audio content hours available through our DSP*

Source: Yahoo internal data, 2020

Drive action

81%

Of listeners take action after hearing audio ads during a podcast*

Source: Yahoo innovation study, April 2020

Increase ROI

47%

of brands saw increased ROI from branded podcasts*

Source: Yahoo Immersive Formats Study, 301 Marketer and Agency Contacts, April 2020
male using phone with headset

Best Practices for Programmatic Audio

With an estimated 60% of Americans streaming audio weekly, the opportunity for programmatic audio has never been stronger. Learn how to execute great digital audio campaigns with our best practice guide.