
Solutions for
advertisers
Connecting brands with audiences in unexpectedly impactful ways.
Explore solutions
Taking audio to a new level
Break through the noise and make a one-to-one connection with engaged listeners with our programmatic audio solutions.


Premium inventory
Access partners like Spotify, SoundCloud and iHeartRadio, or integrate into O&O podcasts from TechCrunch, Yahoo Sports and more.

Streamlined management
Centrally plan, buy and manage audio campaigns in one interface with our DSP, and use our proprietary insight tools to understand how audio impacts your

Robust targeting
Layer our first-party data targeting from mail, purchase receipts, search and more, create lookalike and predictive audiences, or upload your
Why choose Audio?
Engaged reach
+300
monthly audio content hours available through our DSP*
Source: Yahoo internal data, 2020Drive action
81%
Of listeners take action after hearing audio ads during a podcast*
Source: Yahoo innovation study, April 2020Increase ROI
47%
of brands saw increased ROI from branded podcasts*
Source: Yahoo Immersive Formats Study, 301 Marketer and Agency Contacts, April 2020