Solutions for
advertisers
Connecting brands with audiences in unexpectedly impactful ways.
Explore solutions
The big picture on TV
Turbocharge your TV strategy and unlock incremental reach with our data-driven advanced TV solutions, available through the Yahoo Ad Tech DSP.
A unified buying approach
Precisely reach your audience across Linear or Digital TV with our unified DSP.
Identity-based targeting
Target precise high-value audiences with our identity-based targeting solutions, powered by signals from search, mail, carrier data and more.
Cross-screen planning and reporting
Our cross-screen planner helps advertisers bridge the gap between linear and digital TV. Understand the impact of your investment, compare audiences and define the optimal marketing mix.
Extend your reach with
Household Addressable
inventory
Complement CTV campaigns and unlock incremental and addressable reach with Fios and DISH – with a national footprint of over 11m homes.
Why choose Yahoo
DIFFERENTIATED DATA
19M+
Opted-in devices through our exclusive VIZIO Inscape ACR data partnership.
Source: VIZIO, Internal data, U.S., 2020.PREMIUM SUPPLY
25M
Live linear addressable households, with exclusive DSP access to Fios and DISH.
Source: Yahoo, Internal data, Q2 2022FULL-FUNNEL OUTCOMES
62%
Lower cost per incremental reach vs. PG for a Fortune 500 bank.
Source: Yahoo, Internal data, Q1 2022
Featured insight
Understand the impact of your CTV investments
Yesterday’s TV measurement tools can’t keep up with today’s and tomorrow’s audiences. Especially with the industry’s scattered CTV ecosystem. To thrive, you need transparency, flexibility and measurement you can trust. Get this e-book to learn the 3 solutions you should be using to validate your CTV investments.
