Solutions for
advertisers

Connecting brands with audiences in unexpectedly impactful ways.

The big picture on TV

Turbocharge your TV strategy and unlock incremental reach with our data-driven advanced TV solutions, available through the Yahoo Ad Tech DSP.

Women on sofa with remote in hand, watching TV

A unified buying approach

Precisely reach your audience across Linear or Digital TV with our unified DSP.

Identity-based targeting

Target precise high-value audiences with our identity-based targeting solutions, powered by signals from search, mail, carrier data and more.

Cross-screen planning and reporting

Our cross-screen planner helps advertisers bridge the gap between linear and digital TV. Understand the impact of your investment, compare audiences and define the optimal marketing mix.

Extend your reach with
Household Addressable
inventory

Complement CTV campaigns and unlock incremental and addressable reach with Fios and DISH – with a national footprint of over 11m homes.

Why choose Yahoo

Precise targeting

87%

Of ad requests mapped to a profile

Source: Yahoo internal data, 2019

Incremental reach

34%

Incremental reach to linear TV

Source: Yahoo internal data, 2019

Household addressable

11M

Reach across DISH Media and Fios addressable households

Source: Yahoo Ad Tech internal data, 2019
woman watching TV on couch

Featured insight

Where will your TV audience be tomorrow?

AVOD platforms are poised for growth as TV viewers suffer subscription fatigue and option overload. A study by Yahoo and Publicis Media digs into the new CTV viewer migration patterns you should know about.