Next-Gen Solutions for publishers
Next-Gen Solutions is a suite of end-to-end audience creation and monetization products for non-addressable digital environments, where device or user ID aren’t available. Consumers enjoy relevant ad experiences, advertisers reach high-value audiences at scale, and publishers maximize monetization.
The next generation of advanced contextual targeting and monetization
Next-Gen Audiences is an innovative, privacy-centric approach to audience creation rooted in machine learning. This advanced contextual targeting solution goes beyond content to create relevant, valuable audiences at scale – no fingerprinting, no user profiling, no identity needed.
Next-Gen is trained using a sample of identity traffic from Yahoo ConnectID to infer high-quality audiences.
Next-Gen uses a mix of real-time signals including content, imprecise location, weather and device type for increased accuracy.
Next-Gen is built to comply with changing data privacy laws. No stored user profiles. No tracking. No fingerprinting or end-user profiling.