Yahoo Member Connect
Media network solutions for retail and beyond.
Get ready for growth
Retail media networks (RMN) are redefining the ad tech marketplace. RMNs leverage their unique data and inventory to power additional revenue streams for advertisers and audiences.
RMNs are on the rise, with 88% of marketers planning to increase or maintain their spend with retail media networks this year. ¹ Retail networks are just the start of the media network movement. We offer a differentiated solution for partners to power their media networks built on Yahoo ConnectID and our Unified Stack.
¹ Yahoo, “Yahoo Retail Media Network Research” report, 12-27-22 thru 1-7-22.
Customer loyalty data at scale
Yahoo Member Connect adds to your revenue streams by scaling your first-party loyalty data off-site across omnichannel media, all while enhancing the customer experience, from engaging native ads to high-impact DOOH and CTV. Learn how creating a media network makes sense for your brand.
² Source for all stats: Yahoo, Internal data.
Increase performance with future-proof data and identity
Pair your member loyalty data with Yahoo ConnectID – built on first-party, consent-based data – to create a solution for a cookieless world. Combine with Yahoo purchase receipt and search data for a differentiated yet sustainable approach to identity. It’s a match made for growth.
Full stack. Off-site. On point.
Whatever stage you're at, our full stack – from demand to data to supply – caters to your needs. Looking for an all-in-one integrated solution? We got you covered. Want a solution to serve as your preferred DSP for powering off-site co-op dollars? Consider it done.