Next-Gen Solutions for Advertisers
Next-Gen Solutions is a suite of end-to-end targeting, buying and measurement products for ID-less inventory.
The next generation of advanced contextual targeting
Next-Gen Audiences is an advanced contextual targeting solution rooted in machine learning. Consumers enjoy relevant ad experiences and advertisers reach high-value audiences at scale in the ID-less world – no fingerprinting, no user profiling, no identity needed.
Trained using a sample of identity traffic from Yahoo ConnectID to infer high-quality audiences.
Based on a mix of real-time signals including content, imprecise location, weather and device type for increased accuracy.
Built to comply with changing privacy laws. No fingerprinting or user profiling applied.
Seamlessly buy and measure ID-less audiences with Yahoo DSP
Next-Gen Buying intelligently optimizes campaigns by bidding between addressable and identity-less supply. Machine learning-powered frequency caps ensure a positive user experience.
Next-Gen Measurement combines our proprietary measurement methodology, with third-party industry solutions for a reliable overview of campaign performance.