Yahoo ConnectID

Meaningful audience data in a cookieless world.

Know your audience. No need for cookies.

Yahoo ConnectID uses consent-based, first-party data to bring audiences to life in a world without cookies. Reach your audience with meaningful and relevant ad experiences, while respecting consumer choice and privacy.

Persistent identity built on real relationships

From search to shopping receipts, Yahoo sees more than 200B cross-screen user intent signals every day. Our direct consumer relationships across owned and operated sites like Yahoo News, Sports and Finance allow us to build comprehensive identity-based user profiles.

Why Choose ConnectID

Consumer privacy

We leverage consent-based data from 1-1 consumer relationships. Governance and security controls ensure that data stays within our ecosystem.

Robust insights

Our persistent identity is based on resilient identifiers and strong deterministic data. This ensures resolution to an individual and provides deeper audiences insights.

Integrated approach

Yahoo ConnectID is part of an integrated and holistic approach to the post-cookie world, enabling you to reach your audience even when identifiers aren't present.

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Seamless audience activation and measurement through our interoperable partners

Yahoo ConnectID directly integrates with leading DMPs and CDPs to ingest and activate against third-party data. Interoperability enables Yahoo ConnectID to match partner ID-data for seamless audience activation and measurement within the Yahoo DSP.


Let’s work together to make your next campaign a success.

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