Yahoo Exchange

Supercharge performance by tapping into unique inventory and deals through Yahoo Exchange, featuring our premium O&O properties and strategic supply partners. Plus, take advantage of smarter targeting through our privacy-centric, advanced contextual solutions.

The omnichannel destination for premium supply and premium performance

The people you want to connect with are bouncing across the web, CTV and mobile. Find them across any channel, device, or platform with Yahoo Exchange.

Access unique deals and supply

Tap into exclusive deals featuring Yahoo O&O
and premium third-party supply. These deals make performance look easy.

Maximize your working media

Get the most out of every dollar with direct integrations, supply chain transparency and intelligent optimization. It’s time your dollars work as hard as you do.

Understand and find your audience

Access our privacy-centric Next-Gen Audiences demographic and household income deals built on unique data signals and behavioral modeling.

A comprehensive library of deals

Activate quickly and easily with our library of curated deals, including packages targeting viewability KPIs, display and video deals with category targeting across channels, and OTT deals targeting audiences or Content Object. Want a custom solution? Let’s do it. Work with us to build packages that meet your goals.

STAY IN THE LOOP

Introducing the omnichannel Yahoo Exchange

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