Analytics tools

Actionable insights and measurement tools for every objective.

Start with insight. End with awesome.

Unlock the power of data, with analysis and measurement tools to enhance performance across the customer journey.


Data-driven insights

Leverage 200b+ daily cross-screen signals to make the smartest decisions.

Omnichannel tools

Analyze and measure your initiatives across display, mobile, DOOH, CTV and more.

Transparency & control

Bring agility to your campaigns, with easy-to-use tools that optimize fast.

Smarter planning. Better results.

Access a unified planning platform that helps you determine the right audiences, supply, creative and strategy across channels.

Buying tools that win

Real-time insights and flexible controls enable you to adjust elements throughout your campaign, from supply path optimization to inflight sales analysis.

Measurement solutions for every objective

Leverage Yahoo’s proprietary conversion data, or customize your measurement data with leading third-party vendors.

In the loop


Bridge the gap between linear & digital


Link in-store & online purchases


Reach your ROAS goals