Analytics tools
Actionable insights and measurement tools for every objective.
Start with insight. End with awesome.
Unlock the power of data, with analysis and measurement tools to enhance performance across the customer journey.
KEY DIFFERENTIATORS
Data-driven insights
Leverage 200b+ daily cross-screen signals to make the smartest decisions.
Omnichannel tools
Analyze and measure your initiatives across display, mobile, DOOH, CTV and more.
Transparency & control
Bring agility to your campaigns, with easy-to-use tools that optimize fast.
Smarter planning. Better results.
Access a unified planning platform that helps you determine the right audiences, supply, creative and strategy across channels.
Buying tools that win
Real-time insights and flexible controls enable you to adjust elements throughout your campaign, from supply path optimization to inflight sales analysis.
Measurement solutions for every objective
Leverage Yahoo’s proprietary conversion data, or customize your measurement data with leading third-party vendors.
In the loop
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Bridge the gap between linear & digital
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Link in-store & online purchases
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