Analytics tools

Actionable insights and measurement tools for every objective.

Start with insight. End with awesome.

Start with insight. End with awesome.

Unlock the power of data, with analysis and measurement tools to enhance performance across the customer journey.

KEY DIFFERENTIATORS

Data-driven insights

Leverage 200b+ daily cross-screen signals to make the smartest decisions.

Omnichannel tools

Analyze and measure your initiatives across display, mobile, DOOH, CTV and more.

Transparency & control

Bring agility to your campaigns, with easy-to-use tools that optimize fast.

Smarter planning. Better results.

Access a unified planning platform that helps you determine the right audiences, supply, creative and strategy across channels.

Smarter planning. Better results.
Buying tools that win

Buying tools that win

Real-time insights and flexible controls enable you to adjust elements throughout your campaign, from supply path optimization to inflight sales analysis.

Measurement solutions for every objective

Leverage Yahoo’s proprietary conversion data, or customize your measurement data with leading third-party vendors.

Measurement solutions for every objective

In the loop

Bridge the gap between linear & digital

ARTICLE

Bridge the gap between linear & digital

Link in-store & online purchases

ARTICLE

Link in-store & online purchases

Reach your ROAs goals

ARTICLE

Reach your ROAS goals