Supply Partners

The omnichannel destination for premium supply

With connections to leading publishers across CTV, native ads, DOOH, commerce, and more, plus exclusive access to top inventory, we’re your omnichannel destination for premium supply. Better performance starts with better relationships.

The expertise you need to grow your business

From marketing intelligence to technology solutions, our Marketing Partner network offers you the tools you need to take your campaign performance to the next level.

Find your match

Exclusive Partners

Yahoo has unique access to all, or a portion, of the partner’s inventory or data in one or more markets.

Outlook
Apple News
Fios
Microsoft
Shark Experience
Marriott Media Network
MSN
VIZIO
Xbox
DirecTV Advertising

Preferred Partners

Yahoo has priority in the partner’s waterfall in one or more markets. Pluto TV preferred inventory access limited to Microsoft Xbox and Sony PS4.

Condé Nast
Redbox
Cafe Media
Newsweek
Glewed TV
Buzzfeed
Pluto TV
Fire TV
Business Insider

Marketing Partners

From marketing intelligence to technology solutions, our Marketing Partner network offers you the tools you need to take your campaign performance to the next level.

Find your perfect match

Data

Deliver relevant ad experiences at scale with leading providers across targeting, contextual, analytics and measurement.

Trust & verification

Safeguard against fraud and meet your viewability standards through integrations with leading third-party vendors.

Campaign management

Optimize your campaign strategy by tapping into our network of planning and activation solutions.

Tag management

Unify, measure, and manage verified consumer data to enhance campaign results.

Feed management

Modify and optimize your search campaigns efficiently to increase their visibility in search engine results pages.

Commerce

Reach and convert consumers through seamless shopping experiences.

Creative

Delight audiences with unique experiences and unlock the full value of your creative.

Campaign measurement

Drive omnichannel measurement and optimization for your campaigns.

Data

Trust & verification

Campaign management

Tag management

Feed management

Commerce

Creative

Campaign measurement

MikMak

MikMak is an e-commerce marketing and insights platform that enables brands to create shopping experiences connected to 200+ online retailers, and improve marketing effectiveness, gain market share and go to market smarter.

Apps Flyer

AppsFlyer helps brands make better marketing decisions and improve their customers' experience through innovative privacy-preserving measurement, analytics, fraud protection and engagement tech.

Singular

Singular’s next-gen attribution and analytics powers marketers to grow faster by uncovering accurate, granular and timely performance insights.

Brax

Brax enables marketers to manage their campaigns in one central place. Scale, automate and simplify native ad campaigns with a range of features, including ad creation, A/B testing, automated rules, bid adjustments, and more.

Kochava

Kochava is a real-time data solutions company offering omnichannel measurement and attribution solutions for data-driven marketers.

Fivetran

Fivetran effortlessly extracts all of the data from your most important platforms into your cloud-based data warehouse or data lake.

Feedonomics

Feedonomics partners with brands, agencies and retailers to optimize and list products on the top e-commerce shopping destinations around the world.

Lengow

Lengow is the key to strong profitability and visibility for products sold by brands around the world on all channels: marketplaces, comparison shopping engines, social media, affiliate and display platforms.

Productsup

Productsup manages all product-to-consumer information value chains across any platform, channel and technology. 

Smart Commerce

SmartCommerce is an AI-based data platform that acquires and optimizes real-time retailer product data to power frictionless e-commerce volume for CPG manufacturers and their retailer partners.

Pear

Pear makes any media shoppable, then returns full-funnel, attributable sales data for retail ecommerce. With automatic inventory scanning of thousands of retailers, Pear only displays retailers where a path to purchase is possible.

Basketful

Basketful is an e-commerce optimization partner with add-to-cart solutions, full funnel analytics, first party data and exclusive integrations.

MarinOne

Working in combination with publisher platforms, MarinOne helps advertisers leverage their proprietary data to improve performance with powerful automation and optimization tools.

Adimo

Adimo makes brand marketing shoppable. With a network of over 800 retailers worldwide, their platform powers shoppable experiences, e-commerce analytics and media activations for the world's biggest brands.

Pulsepoint

PulsePoint creates next-gen programmatic solutions for advertisers and publishers to connect the right consumer, with the right message, at the right time, at the right environment.

TapClicks

TapClicks is a smart marketing cloud powered by your data to unify your marketing from beginning to end to scale your business.

MikMak

MikMak is an eCommerce marketing and insights platform that allows brands to create shopping experiences connected to 200+ online retailers, and improve marketing effectiveness, gain market share and go to market smarter.

Apps Flyer

AppsFlyer is the leading attribution provider globally, helping brands make better marketing decisions and improve their customers' experience through innovative privacy-preserving measurement, analytics, fraud protection, and engagement technologies.

Singular

Singular’s next-gen attribution and analytics powers marketers to grow faster by uncovering accurate, granular, and timely performance insights.

Brax

Brax enables marketers to manage their campaigns in one central place. Scale, automate, and simplify native advertising campaigns with features such as ad creation, A/B testing, automated rules, bid adjustments, and more.

Kochava

Kochava Inc. is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement and data controls.

Fivetran

Fivetran effortlessly extracts all of the data from your most important platforms into your cloud-based data warehouse or data lake.

Feedonomics

Feedonomics partners with brands, agencies, and retailers to optimize and list products on the top ecommerce shopping destinations around the world. They deliver a full-service feed management experience that combines industry-leading technology with 24/7, enterprise-level support.

Lengow

Lengow is the key to strong profitability and visibility for products sold by online retailers and brands around the world on all distribution channels: marketplaces, comparison shopping engines, social media, affiliate and display/retargeting platforms.

Productsup

Productsup is the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology.. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month, empowering long-term business success.

Smart Commerce

SmartCommerce is an AI-based data platform that acquires and optimizes real-time retailer product data to power frictionless eCommerce volume for CPG manufacturers and their retailer partners.

Pear

Pear makes any media shoppable, then returns full-funnel, attributable sales data for retail ecommerce. With automatic inventory scanning thousands of retailers, Pear only displays retailers where a path to purchase is possible.

Basketful

Basketful is an eCommerce optimization partner with add-to-cart solutions, full funnel analytics, first party data, and exclusive integrations.

MarinOne

Working in combination with publisher platforms, MarinOne helps advertisers leverage their proprietary data to improve performance with powerful automation and optimization tools.

Adimo

Adimo makes brand marketing shoppable. With a network of over 800 retailers worldwide, their platform powers shoppable experiences, ecommerce analytics and media activations for the world's biggest brands.

Pulsepoint

PulsePoint creates next-generation programmatic solutions for advertisers and publishers to simplify the marketing process of connecting the right consumer, with the right message, at the right time, in the right environment.

TapClicks

TapClicks is a Smart Marketing Cloud, powered by your data, to unify your marketing from beginning to end to scale your business.

Get in touch

Whether you’re a brand keen to advertise or a publisher looking to join our growing supply network, get in touch for more info.

Get in Touch

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Whether you’re a brand keen to advertise or a publisher looking to join our growing supply network, get in touch for more info.

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