A better ad experience

In the attention economy, immersive content rules the day. That’s what you get with native advertising from the Yahoo DSP. Engage with audiences across exclusive ad placements within our native ads marketplace, Yahoo Preferred Network, or explore third-party native ad platforms to grab consumer attention. Get ready to get noticed.

Exclusive placements

Integrate into trusted environments like Yahoo, Apple and Microsoft to align your brand with quality content you can’t get anywhere else.

Immersive formats

Deliver high-impact value across the path to purchase. Formats include full-screen video that drives awareness to dynamic product ads that incite users to act.

Full-funnel performance

Our machine learning-backed platform and exclusive data help you reach your goals – from raising brand awareness to increasing online sales.

Connected dots

Tap into Yahoo Preferred Network

Reach audiences you can’t get anywhere else. Yahoo Preferred Network is your destination to reach engaged viewers across Yahoo placements and exclusive partners like MSN and Apple News. The Yahoo Preferred Network is fully integrated within the Yahoo DSP, so you can activate high-impact native ad formats powered by consent-based identity to drive performance across your omnichannel campaigns.

Improved experience

46%

Of users prefer native ads over any other digital ad type.1

1 Yahoo, Omnibus Study, September 2021.

Enhanced awareness

80%

Lift in unaided brand awareness with native ads vs. standard banner ads.2

2 Comscore, U.S. Monthly Audience rankings, January 2020.

Increased revenue

6X

ROAS with native video ads vs. standard pre-roll.3

3 Yahoo internal data, 2018.

Featured Insight

4 tips to shorten the path to purchase now

The bar has been raised for e-commerce, driven by heightened consumer expectations around the digital shopping experience. Find out how your brand can cut through the e-commerce clutter and shorten the path to purchase.

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Our sales team can help you truly connect to audiences with unified solutions scaled for growth.

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