Solutions for growth in a changing world

Lean into ID-based and ID-less solutions for a cookieless world, and beyond.

Yahoo Identity Graph

Persistent identity built on real relationships

From search to shopping receipts, we see more than 200B cross-screen user intent signals every day. Our direct consumer relationships across owned and operated sites like Yahoo News, Yahoo Sports and Yahoo Finance allow us to build comprehensive identity-based user profiles.

Key Differentiators

1-to-1 relationships

A loyal user-base of over 290 million consenting users through Yahoo media properties.2 

2 Yahoo, Internal data, 2021.

Diverse data

Connect cross-screen, through the power of over 200 billion daily data signals.3  

3 Yahoo, Internal data, 2021.

Privacy first

Consumer choice and privacy is at the core of what we do.

Yahoo ConnectID and Next-Gen Solutions

A sustainable approach to identity

Our end-to-end, unified stack unlocks the full value of your marketing – while putting consumer experiences first.

Connect ID

A unified identity solution for a cookieless future

Yahoo ConnectID uses consent-based, first-party data to bring audiences to life in a world without cookies. Reach your audience with meaningful and relevant ad experiences, while respecting consumer choice and privacy.

Yahoo ConnectID
Next-Gen

Advanced contextual targeting for the ID-less era

When identity isn't available, our Next-Gen Solutions leverage Yahoo ConnectID data along with billions of real-time signals to infer high-quality audiences.

Next-Gen Solutions

Yahoo ConnectID interoperable partners

Yahoo ConnectID directly integrates with leading DMPs and CDPs to ingest and activate against third-party data. Enjoy seamless audience activation and measurement with our interoperable partners.

Acxiom
Adobe
Ad Predictive
Adstra
Annalect
Catalina
Datonics
Epsilon
Epsilon People Cloud
Equifax
Experian
IRi Growth Delivered
LiveRamp
Kantar
Kinesso
Merkle
MParticle
NCSolutions
Neustar
Salesforce
Semcasting
Sharethis
Shopify
Throtle
TransUnion
Treasure Data
Zeta

Ready to Start?
Hey, So Are We.

Our sales team can help you truly connect to audiences with unified solutions scaled for growth.

Get in Touch