Cookieless Advertising Identity Solutions

Solutions for growth in a changing world

Lean into ID-based and ID-less solutions for a cookieless world, and beyond.

Persistent identity built on real relationships

From search to shopping receipts, we see more than 200B cross-screen user intent signals every day. Our direct consumer relationships across owned and operated sites like Yahoo News, Yahoo Sports and Yahoo Finance allow us to build comprehensive identity-based user profiles.

Key Differentiators

1-to-1 relationships

A loyal user-base of over 290 million consenting users through Yahoo media properties.²

‍²Yahoo, Internal data, 2021.

Diverse data

Connect cross-screen, through the power of over 200 billion daily data signals.³

‍³Yahoo, Internal data, 2021.

Privacy first

Consumer choice and privacy is at the core of what we do.

A sustainable approach to identity

Our end-to-end, unified stack unlocks the full value of your marketing – while putting consumer experiences first.

Connect ID

A unified identity solution for a cookieless future

Yahoo ConnectID uses consent-based, first-party data to bring audiences to life in a world without cookies. Reach your audience with meaningful and relevant ad experiences, while respecting consumer choice and privacy.

Yahoo ConnectID

Next-Gen

Advanced contextual targeting for the ID-less era

When identity isn't available, our Next-Gen Solutions leverage Yahoo ConnectID data along with billions of real-time signals to infer high-quality audiences.

Next-Gen Solutions

Yahoo ConnectID interoperable partners

Yahoo ConnectID directly integrates with leading DMPs and CDPs to ingest and activate against third-party data. Enjoy seamless audience activation and measurement with our interoperable partners.