Connecting linear and digital TV
Yahoo is the exclusive omnichannel DSP with access to DIRECTV Advertising’s live addressable TV inventory, providing a seamless way to extend targeted TV reach across DIRECTV and other live linear addressable footprints in market. Reach your key audience with holistic buying across all DIRECTV Advertising addressable and digital inventory. All on one platform.
Unique programmatic access to TV inventory
Access DIRECTV Advertising’s addressable TV inventory programmatically through the Yahoo DSP and DIRECTV STREAM inventory via the Yahoo Exchange for improved efficiencies and reach across the fragmented TV landscape.
Unlocking value for TV buyers
Complete interoperability
Maximize unique reach across addressable TV and CTV, harness spend efficiencies and deliver optimal ad experiences for viewers.
Expanded footprint
Tap into the Yahoo DSP footprint of 25M addressable TV households across DIRECTV, DISH and Fios.3
3 Yahoo, Internal data, 2022
Simpler buying
Seamlessly plan, buy and measure linear activity, all on the same platform where digital budgets are deployed.
